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About ASR

Company Introduction Development History ASR Honor Partners

About ASR

ASR is engaged in wireless communications and manufacturing of semiconductor products.

Company Introduction

ASR Microelectronics Co., Ltd. （ASR, 688220.SH）was established in April 2015 and is headquartered at Zhangjiang Hi-Tech Park, Shanghai. It operates R&D and support centers in Beijing, Nanjing, Shenzhen, Hefei, Dalian, Chengdu, Xi’an and other countries, including the US and Italy.

ASR is engaged in wireless communications and manufacturing of semiconductor products. Since its establishment, the company has been focusing on R&D and technological innovation of wireless chips. It has also expanded its business from designing and supplying baseband communication chips and multi-protocol non-cellular IoT chips to high-speed SoC customization and semiconductor licensing services. Our products have a wide variety of uses, from consumer electronics such as smartphones and smart wearable devices to the IoT market, including smart security, smart homes, and autonomous driving.

ASR has built high-performing teams in China and abroad to accomplish team and technology integration. The company has also launched a range of products that earned the recognition of customers and the market. ASR will continue to maintain high quality standards to develop next-generation communication technologies and diversify its products. We aim to seize opportunities in emerging markets and become a world-class company based in China.

Core Technologies

ASR is one of a few companies in the world capable of design 2G/3G/4G/5G full-standard cellular baseband chips.
ASR is one of a few companies in China capable of providing very large scale and complex SoC chip customization.
ASR is one of a few companies in China that have made technological and product breakthroughs in 5G and AI.

Multi-standard chip design technology

5G chip design technology

Baseband RF integration technology

WiFi6 chip design technology

Very large scale digital-analog hybrid chip design technology

RF chip design technology

Ultra-low power SoC design technology

High precision navigation and positioning RTK algorithm

Dynamic reconfigurable neural network technology engine NPU design technology

High-performance graphics processing and display technology

High-performance ISP design technology

BT Audio design technology

ASR Advantage

R&D
Technology Accumulation
Self-created IP
Diverse products
Wide Range Of Customers
Local Services
Mergers & Acquisitions

R&D

Experienced and efficient R&D teams

R&D personnel account for 90% of our total staff, with over 70% of them with a master's degree or above

Our core R&D team members have past work experience in major companies in the wireless communication sector, and technical and manufacturing experience in system architecture, signal processing, protocol stack, as well as digital, analog and RF circuit design. They have also led the launch of products that have set industry benchmarks.

Technology Accumulation

Comprehensive expertise accumulation

2G/3G/4G/5G full-standard cellular baseband chip and multi-protocol non-cellular IoT chip design;

Core design technologies including very large-scale digital-analog hybrid IC, RF chip, innovative baseband RF integration technology and ultra-low power SoC design.

Self-created IP

Comprehensive development of products with IP rights to accelerate the R&D process

ASR has developed most of the analog and digital IPs required for SoC, including multi-mode protocol stack IP from 2G to 5G, ISP, display, LPDDR2/3/4x, USB 2.0 and 3.0 Phy, and PCIe Phy, which can be used in various types of chips. These self-created IPs allow ASR to cut its reliance on third-party IP providers, boost R&D efficiency, solve R&D challenges, and accelerate product iteration.

Diverse products

Expansion of multiple product lines

ASR's product lines not only encompass various cellular and non-cellular network standards, but also power consumption, transmission rate, security and reliability in various formats to meet the different needs of technology companies.

Wide Range Of Customers

Large customer base

The customers of ASR include large power grid enterprises and well-known brands such as ZTE, Midea, Hitachi, 360, TP-Link, as well as the major module manufacturers in the industry, such as Quectel, Sunsea Group, Neoway, Gosuncn and U-blox AG. At the meanwhile, ASR has been ed by many leading companies in different applications to provide chip design services or IP licensing.

Local Services

Efficient localized technical support services

The onsite engineer teams and technology development teams of ASR are mainly based in China to efficiently communicate with domestic customers in all aspects. They make great efforts to fulfill the demands of end customers for product development and accelerate their mass production.

Mergers & Acquisitions

Strong acquisition capability and integration experience

The company has acquired Alphean, Jiangsu SmartIC, Marvell's mobile communication department, and WYSEngine, and integrated these businesses’ personnel and technologies. We will continue to invest in R&D, recruit top talents and develop core technologies to build a complete 2G-5G mobile communication technology system and enhance AI technology.